Graphic Design and UX / UI- Adobe

Categories: Graphic Design
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About Course

Through the Course in Graphic Design and Adobe  UX / UI- the student will be integrated into the communication sector using graphic design techniques , learning the method and techniques of user-centered design to start a design of digital product from the beginning: researching, analyzing and defining the information architecture, interaction design and interface.

With an essentially practical dynamic, the student will become familiar with real working methodologies based on the professional experience of the teaching staff: reception of the briefing, research and search for references, conceptualization, development, production and presentation to the client of habitual projects in design studios , advertising agencies or communication departments of large companies.

The interface (UI) becomes the fundamental means of interaction between people and their devices and, through it, user experiences (UX) are made possible . As a professional in usability and user experience, you will become familiar with the most common tools and good design practices.

At the end of the Course in Graphic Design and Adobe UX / UI- you will be able to provide interactive design solutions and more useful, simple products that achieve greater user satisfaction and interaction with your website.

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What Will You Learn?

  • Designer in graphic design studios, editorials, advertising agencies, design consultancies, marketing and communication departments or digital factories.
  • Product designer in design studios, UX / UI designer in advertising agencies, design consultancies, marketing and communication departments or digital factories.

Course Content

Unit 1. Introduction to design
Introduction to the concepts of graphic design and visual communication Basic typography fundamentals Reticle Theory of color Bibliography

Unit 2. Vector drawing
Iconographies Modular elements Color Libraries Drawing and stain tools Vectorization of images Gradients Hyper realistic illustration Brushes and custom textures Merge tool Perspective and 3D

Unit 3. Image editing
Photo retouching: photo optimization, photomontage and image processing Digitization of physical drawings / photographs Illustration Brushes More expensive Animated banners (.gif)

Unit 4. Typography
Foundations of typography History Typology Anatomy Optical laws Terms of use Methodology

Unit 5. Branding
Custom brief Creative and productive analysis Benchmark Architecture development Naming Brand claim Logo design Application and stationery development Finished art Presentation to client Manualization Organization of production

Unit 6. Packaging
Basis of packaging design The Tres Erres rule: reduce, reuse and recycle. Brand development Finishes, materials and printing systems

Unit 7. Basic layout
Introduction to InDesign Using the reticle Styles

Unit 8. Editorial design
Stages of an editorial design project Basic design standards Composition of texts Cover design Content and form Media Analysis

Unit 9. Digital publication
Conceptualization Investigation Individual art direction Content management Design for physical publications Design for interactive publications

Unit 10. Strategic design
Principles of design Future orientation Analysis of contexts and scenarios of customer needs Create a work plan Selection of the best strategies

Unit 1 1 . logical design
Introduction to design Design approaches. Design-Thinking Methodology Iteration as a process General management of a project Equipment management and production methods

Unit 1 2 . Usability
What is usability? The impact of usability on the user experience Dimensions of usability User, context and task The 10 golden rules How are they evaluated and measured? Basic accessibility regulations. How to carry out a heuristic analysis

Unit 1 3 . User Experience Design . UX
What does UX stand for? User-centered design as an iterative process Universal design principles UX, business and technology

Unit 1 4. Research with users
Types of research: quantitative, qualitative, expert and with users How to carry out co-creation sessions. How to conduct factual sessions, obtain stakeholder maps or process flows Why, when and how to conduct user research? Types of qualitative research with and without users: Focus group, in-depth interviews ... Types of quantitative research How to organize and execute the investigation

Unit 1 5. Data analysis
How to work the data and start product definition

Unit 1 6. Architecture information
What is the information architecture? Tags, metadata, taxonomies and thesauri How are labels organized? What are the minimum units of information? What is navigation? Basic and advanced navigation systems How to build a solid information architecture and consistent navigation Deliverables: navigation trees, content maps, tag structure · Search systems and how to work them Applied techniques: open and closed card sorting

Unit 1 7. Interaction design and prototyping
Between definition and design: rapid prototyping: in equipment, paper and with software Deliverables: navigation flows and description of minimum units of information How to document and communicate design decisions The Importance of Copies, Microcopies, and Microinteractions Onboardings, forms, call to actions ... are the business objectives met? Iterative work based on the test and feedback, is a good UX provided? What is an MVP? Mobile first and Responsive Web Design Interaction design practices and interactive prototyping tools online management

Unit 1 8. Design principles . Ui
Visual design principles applied to digital products Standards to be respected Visual rhythm: Contrasts, fonts, hierarchies, images, iconography ... Cognitive issues: How do we interpret the information? Where to get resources from? Moodboards and visual essences Visual lines design Presentation and evaluation of proposals

Unit 1 9. Usability testing
How to organize usability tests: User recruitment, questionnaires ... Necessary infrastructure Good practices and frequent mistakes

Unit 2 0. Completion of a job
Final presentation Budget of a job